What Type of Web Content Should You Focus On in 2021?
Drawn in by the benefits of content marketing, you’ve decided to make it your flagship strategy in 2021. There’s just one catch… Despite your best intentions, you’re torn between different types of web content. Video, blog posts, infographics, podcasts, FAQs… there’s no shortage of formats.
A good content strategy is, first and foremost, realistic. There’s no point running around in every direction. Spreading yourself too thin has never helped anyone be more productive… Instead, make yourself a nice hot cup of tea and sip it while we review the types of web content worth focusing on in 2021.
The Reign of Video
It’s everywhere… on Instagram, Facebook, Snapchat, and of course YouTube. Easy to consume, video is a type of web content that bends to every style. In front of the camera, flashy bloggers and buttoned-up businesses alike are able to put their best foot forward.
Still hesitant to take the plunge? The statistics speak for themselves… According to Statista, 56% of French people watch at least one video a month. Among 15-24 year-olds, the numbers are even higher. In fact, 86% of that age group watches 1 to 2 videos a week.
At Eskimoz Studio, video adoption stopped being up for debate a long time ago. For several years now, this type of web content has reigned supreme. On social media, a video is twice as likely to be shared as text content. On YouTube, there are 4.054 million unique visitors every single day in France alone.
What excuse do you have for not diving into video marketing? No camera? A good smartphone will do the job just fine. Afraid you’re not camera-ready? Nothing says you have to appear in your own videos. In 2021, it’s time to say “cheese” in front of the camera.
The Comeback of Webinars
During the first quarter of 2021, Zoom, the video conferencing platform that needs no introduction, posted revenue of $328.2 million. For this startup founded in 2011, the year ahead looks full of surprises…
But Zoom isn’t the only one celebrating these numbers. As a business, this data should get your attention: webinars are an extremely trendy type of web content right now. With the arrival of COVID-19, the world of work and learning has been completely upended. It’s the perfect time to showcase your expertise through expertly run virtual seminars.
Every 24 hours, 300 million people take part in Zoom meetings. Why not grab yourself a slice of that pie?
The Ever-Reliable Blog Post
No, blogging is far from dead. When it comes to covering topics in depth, this type of web content remains the format of choice. Think about it for a second… a blog post isn’t just text. It can also include photos, videos, infographics, sign-up forms, and more.
True Swiss Army knives of content marketing, blog posts shouldn’t be overlooked in 2021. To learn more about what this form of marketing can do, don’t hesitate to reach out to a digital agency.
Whatever happens, keep these numbers in mind:
- blogs have 63% more influence than magazine articles;
- for 43% of marketers, blogging is their second-largest source of revenue;
- 1,500-word articles generate more engagement than short pieces.
Content alone isn’t enough anymore: find out how to adapt your strategy to Google’s AI Overviews, which have reshaped online visibility since arriving in France in mid-2026.
From here on, only one question remains: what are you waiting for to kick off 2021 in style?
