A poorly designed chatbot does more harm than good: 68% of customers abandon a conversation if the chatbot doesn’t understand their request after two exchanges. That’s the kind of detail articles titled “AI will revolutionize your customer service” often leave out. Here’s how to automate without dehumanizing, with numbers that show exactly where to draw…
44% of companies pour most of their marketing budget into acquiring new customers. Only 18% prioritize retention (Invesp study). The problem is that this is almost the opposite of what the numbers recommend. This guide walks through the entire digital customer journey, from first visit to loyalty, and shows you where to invest first. What…
When you choose to buy a business that was in financial trouble, it’s essential to take several factors into account. It’s crucial to find ways to turn it around and inject funds into it. But first and foremost, you need a transfer plan. Why Does a Transfer Plan Matter? A transfer plan is a document…
Many businesses believe that using invoicing software is mandatory. However, this isn’t actually the case. In fact, no legal or regulatory requirement obliges businesses to use such a tool. They can therefore invoice their sales or services using traditional methods. Keep in mind that even though using invoicing software isn’t mandatory, it’s still strongly recommended….
If you have a website, especially a professional one, it’s natural to want to track the various activities happening on it. This mainly means the actions taken by your webpage’s visitors. One tool for doing this is the conversion rate. The conversion rate is a metric that lets you know precisely all the actions carried…
Giving a business gift offers a whole range of benefits, both for companies and for those who receive them. Business gifts are highly valued, especially when given at year-end to thank clients. This practice is mainly meant to show appreciation for everyone who helps keep a business viable. Contrary to what some might think, business…
