The Benefits of Working with a Google Partner
Today, some digital agencies hold a Premier Google Partner badge. This partner badge means the agency has several employees certified in Google AdWords. Google recently made the Premier Google Partner badge available to advertisers who meet the criteria to become a Google Partner and who have also met higher spending and performance requirements. Agencies earn this badge by having several employees certified in AdWords, managing significant ad spend every 90 days, and consistently meeting Google’s standards to maintain their partner status.
They generally also earn specializations in Search and Mobile advertising. This means they have team members certified in these specific product areas and have a track record of helping clients create and optimize ads for desktop and mobile. So why is it better to work with a Google Partner?
Work with Certified Analysts and Account Managers
Any company that earns Google Partner status has employees certified in Google AdWords who manage their clients’ accounts. Google makes sure these certifications stay up to date and that the company or agency follows Google’s best-practice standards for account management.
This way, you can get a head start on the competition thanks to beta features. Companies that have earned a Google Partner badge get access to Google’s beta features. This means that once Google develops a new feature or app, its partners can test and use it up to a year or more before it’s available to the general public. Just imagine the advantage of using Google’s marketing features before your competitors even have access to them!
Get Access to AdWords Feature Expertise
Google Partners need to know every AdWords feature inside and out and use them profitably for the client. Analysts are required to master the use of negative keywords, sitelinks in ads, ad extensions, keyword match types, AdWords split testing, modified broad match keywords, ad scheduling, and more.
Google Partners with significant ad spend also have their own dedicated Google agency team they can reach out to without waiting in line whenever a client has an issue. Say your site runs into a malware problem and your AdWords campaigns get shut down: you keep losing money until those campaigns are reactivated. Resolving this can sometimes take days, but if you or your agency have access to a Google agency team, the problem can be solved right away.
Testing and Innovation
AdWords Google Partners are required to show they use best practices. This can include split-testing ads to drive as many customers as possible to a client’s site, and making sure there are multiple ads per campaign group with different keywords and messaging. Google encourages ongoing experimentation by targeting the different demographics that fall within a client’s target market.
A company that fails to meet Google’s partner status standards can have its badge revoked. This ensures a consistently high level of service is maintained, no matter when partner status was originally earned. When you work with a certified agency, you get an agency vetted by Google, and one that backs its own guarantee of high-quality service.
